The Effect of Marketing Mix on Unplanning Purchases at PT. Alfamart in Banjarmasin. Hut Publication Business and Management, [S. l.], v. 2, n. 2, p. 26–36, 2022. Disponível em: https://www.hutpublication.com/index.php/HPBM/article/view/18. Acesso em: 26 may. 2026.